You know what sets a successful business apart from one that’s bound to fail? Successful businesses pay close attention to their customers and what they want so that their products and services are such that customers of all different societal groups can agree with and buy. Some ten years ago, you could count on customers buying quality products but these days quality isn’t the sole determinant of consumer buying habits anymore.
Yes, no one wants to buy low quality products buy if customers feel like brands that are selling high quality products aren’t taking corporate social responsibility seriously then it’s very likely that they’ll move to another brand that doesn’t sell high quality products but agrees with the customers. It’s human nature to stick with what we agree with and this trait is in our buying habits as well. Here are a few things that companies do to better understand what their customer wants.
Because there isn’t an interviewer present, customers are at ease when answering feedback surveys. Companies often motivate customers to fill feedback surveys and form by giving them exclusive discounts and early access to new products.
To gain true customer insights, businesses use Walker Info customer voice. This is basically an aggregate of various methods and sources of customer feedback which can be analysed by experts so that they can narrow down the collected data to what truly motivated or demotivates customers to buy.
Sometimes businesses hire certain agents to go and interact with customers to get them to talk about their buying habits and their likes and dislikes about a particular product. Since these agents are dressed and acting as informal people, customers are more likely to give unbiased answers.